WLAN Empowers Productivity- In A Huge New Way

April 1, 2013                

Too often, the human side of the enterprise is forgotten when we talk high-performance networking. But Etherbrilliance has created a simple "WLAN = High Staff Productivity" equation that is set to revolutionize unerdperforming organizations through their Wi-Fi environments. The days of wishing your staff could get more accomplished are over.


Miracles really do occur in the strangest of places. I recently took a briefing with Howard Hamilton, CTO of Etherbrilliance, and am pleasantly floored by the new line of Mid-span Performance Injector Modules (MPIM) that Etherbrilliance is rolling out through channel partners. All I can think is, my goodness- what took so long for something like this to come along?

The paradigm- you have employees that just aren't as productive as they should be. Or the synergies that you need driven deeper into the value chain aren't getting there. You expect collaborative excellence from your organization, yet it eludes you despite sending your best personnel to one pricey staff-development seminar after another. We've all been there, and it sucks. But those days are over- with Etherbrilliance, the solution lies in your WLAN.

That's right. Your business Wi-Fi network holds the key to your organizational productivity problems.

By simply inserting one or more MPIM modules inline between the closet switch and your deployed access points, you are creating a framework that not only provides network access to wireless clients, you are also broadcasting Productivity, Synergy, and Excellence into your environment via your Wi-Fi cells. Best of all, the solution is WLAN-vendor agnostic.

Hamilton explains the technology: "Using Transparent Gulian Capture Protonics, researchers at Etherbrilliance were able to harvest the very essence of several performance factors- including Productivity, Synergy, and Excellence- from the afterglow of a number of ITIL and Dale Carnegie conferences. We duplicate them in our labs in a manner that allows each to seep upstream (into the UTP wiring that provides the uplink to wireless access points) by inline insertion of one or more MPIM modules."

Enhanced productivity heatmaps will overlay exactly to your WLAN coverage (in both 2.4 GHz and 5 GHz where dual-band access points are used). The MPIM modules have no hit on either the LAN or wireless network. Hamilton:

"Here's a typical deployment example- You pop a Synergy MPIM inline, the essence of synergy flows to the access point for broadcast transmission, and wireless users in the cell are bathed in an imperceptible synergistic cloud that is enabled by the transmitted RF.  The more antennas you have, the better it works. Managers then brief staff that it's a new day, synergy is in the air, and that they can either get on board or find their way to the exit. The modules are fool-proof, so any employee that doesn't turn his or her performance around when our mojo is in use can be considered unreachable, and you should find a new hire to take their place."

MPIMs can be daisy-chained for organizations that need improvement in multiple areas. Given the permutations available, you might choose to invoke individual performance factors targeted to address specific workgroup deficiencies. Or you might opt for combinations like Productive Excellence, Synergistic Productivity, or even Excellent Productive Synergies. Where a double-dose of a single performance factor is needed, you simply put two of the same modules inline to achieve Synergy Prime, Mega-Prod, or Hyper Excellence.

Etherbrilliance licenses each MPIM individually, and provides for free solar-recharging of the modules' patent-pending Passive Essence Dispersion Engines for customers with window-equipped facilities. And the initial offering is just the tip of an impressive iceberg. There is more coming from Etherbrilliance, as Hamilton expects strong demand.

"We're working on a tactical deployment model that can be delivered via a pen-like form factor. You'll be able to simply "write" the word Excellence on your uplink patch cable, and Excellence will flow through the Wi-Fi cell to your employees. This delivery stylus gives a half-power dose versus the MPIM, but is non-disruptive and can be deployed by even field supervisors with good penmanship."

Other MPIMs that are being developed for Q3 delivery include Common Sense, Attention Span, Critical Thinking, and Manners. Etherbrilliance is also working with a few Fortune 1700 companies on custom builds that include the absolute Golden Fleece of motivation- Aroma of Bacon. Expect news on this in Q4, along with an announcement on high-gain Moral Booster modules that are currently making their way through FCC type-certification.

Having both a large WLAN and staff performance concerns, I have only one word for Hamilton's new offering: Brilliance. Look for Etherbrilliance to set next year's Unwired Innovation Expo on fire.

Individual modules list at $190, with 10-packs available for $3250.